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Artificial-intelligence • June 13, 2025

Mattel Integrates OpenAI Tech for Innovative Toys

Mattel partners with OpenAI to bring cutting-edge AI to Barbie and Hot Wheels, transforming toy design and play experiences.

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Artificial-intelligence • June 13, 2025

OpenAI & Mattel: AI Revolution in Barbie & Hot Wheels

Explore Mattel's partnership with OpenAI as AI transforms iconic toys like Barbie and Hot Wheels, prioritizing innovation and safety.

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