Can Okta Harness Generative AI for Growth?

Can Okta Ride the Generative AI Wave to New Growth?

As the world plunges deeper into the era of generative AI, companies are racing to harness its power while navigating the complexities it introduces. Okta, a leading independent identity partner, has been at the forefront of this shift, supporting over 100 AI companies and innovating in identity security. The question remains: Can Okta leverage the generative AI wave to propel its growth further?

Historical Context and Background

Okta's journey has been marked by significant growth. Between 2021 and 2025, its revenue tripled from $835 million to $2.6 billion, showcasing its ability to adapt and thrive in changing technological landscapes[1]. However, growth has been decelerating, which raises questions about how Okta can sustain momentum in a rapidly evolving AI-driven market.

Current Developments and Breakthroughs

Recent innovations by Okta highlight its commitment to securing non-human identities in an agentic AI future. In April 2025, Okta announced new platform capabilities designed to manage AI agents and other non-human identities, extending its identity security fabric to include these emerging entities[2][3]. This move is crucial as companies increasingly deploy AI systems, often overlooking the security needs of these systems.

Arnab Bose, Chief Product Officer at Okta, emphasized the importance of securing these systems: "By bringing these identities into the identity security fabric, the Okta Platform can help organizations secure the rising digital labor force with the same rigor and vigilance as the human workforce"[2].

Examples and Real-World Applications

Okta's support for AI companies like OpenAI, Character.AI, Browse.AI, and Hypotenuse.AI demonstrates its role in enabling secure user experiences at scale[5]. This support is not limited to just providing identity solutions; Okta Ventures also invests in companies that enhance AI usage securely, such as Pangea Cyber[5]. The integration of AI into Okta's products is evident in its hackathons, where AI experimentation has led to innovative features like voice verification using deep learning[5].

Future Implications and Potential Outcomes

As generative AI continues to reshape industries, Okta's ability to secure both human and non-human identities will be pivotal. However, the future is not without challenges. Gartner warns that attacks leveraging generative AI will force organizations to reassess their security thresholds[5]. Okta's proactive approach in addressing these challenges positions it well for the future.

Different Perspectives or Approaches

While Okta is focusing on securing AI systems, other companies are exploring different aspects of AI, such as its impact on privacy and ethics. The race to secure AI systems is not just about technology; it's also about establishing ethical guidelines for AI usage. Okta's emphasis on responsible innovation aligns with this broader conversation[5].

Real-World Applications and Impacts

Okta's influence extends beyond the tech sector, impacting various industries through its identity solutions. For instance, its annual Identity 25 report celebrates innovators shaping the digital identity landscape, highlighting the importance of secure and scalable identity solutions in a rapidly changing world[4].

Comparison of Identity Security Solutions

Conclusion

Okta's ability to ride the generative AI wave to new growth depends on its capacity to innovate and adapt. By securing both human and non-human identities, Okta is poised to play a crucial role in the evolving AI landscape. As the digital world becomes increasingly intertwined with AI, Okta's commitment to security and innovation positions it for continued relevance and growth.

**